Banner & video advertising

To create reach, we use several networks of websites. Among other things, we run banner and video ads via the Google Display Network and on YouTube.

About 35% of Sweden’s population uses YouTube every day. We watch fails and product videos, but also videos to learn everything from how to renovate a kitchen to how to coach our employees better or write HTML. Here we can define the audience using demographic and behavioral data.

Ad formats we work with:

Banners – static and animated banners.

Video-banners – Videospelare i ett bannerformat.

Pre-rolls videos – videos shown in the player before the chosen clip starts. We can make viewers watch the whole ad or make it skippable, so the user can close the ad after a few seconds. These are cost-effective ads, since we only pay for people who choose to watch the full ad and the remaining impressions are free.