HubSpot is a CRM platform that brings marketing, sales and customer service together in one place. The platform helps companies create structure, automate processes and follow the entire customer journey, from first contact to long-term customer relationship.

Since October 2026, new customers in Europe no longer buy separate hubs. You choose one edition for the whole platform: Free, Starter, Professional or Enterprise. Tools for marketing, sales, customer service and content are included at that level, and everything is built on the same CRM data. On top of the edition, you pay per user licence (seat). Usage-based features, such as email sends, workflow actions and AI agents, draw from HubSpot Credits included every month.

It depends on how much you want to automate. Starter covers the basics of CRM, email and pipelines. Professional adds workflows, sequences, custom objects and advanced reporting, and is where most B2B companies land. Enterprise suits larger organisations that need sandboxes, multiple brands and more capacity. We help you choose the right edition and the right number of seats, so you don't pay for more than you use.

You need to assign a responsible person and involve relevant people from sales, marketing and customer service. Leadlabs drives the work forward, but your goals, processes and internal knowledge are needed for the solution to work in practice.

By connecting campaigns, activities and deals to the same CRM, you can see which efforts generate leads, meetings and revenue. We help you set up dashboards and reports based on your most important goals.

HubSpot includes features for consent, subscription types, legal basis and handling of personal data, among other things. The tools make GDPR work easier, but the company is still responsible for making sure processes and settings comply with applicable rules.

Workflows automate recurring tasks based on rules and triggers. For example, they can send emails, assign leads, update information, create tasks and notify a sales rep when a prospect shows buying intent. Workflows are included in Professional and Enterprise, and each automated action uses HubSpot Credits.

We map your needs, build the CRM structure, import data and set up automations, reports and integrations. Then we train the team and help you develop the solution further.

Lead scoring assigns points to contacts based on who they are and how they interact with the company. It helps the sales team prioritise the right prospects and makes the handover between marketing and sales clearer.

Yes. HubSpot has a wide range of ready-made integrations and can also be connected to other systems via API or integration platforms. We help you assess which connections are needed and how information should flow.

LinkedIn ads are published through Campaign Manager and are normally connected to a company page. With Thought Leader Ads, companies can, after approval, sponsor selected posts from personal LinkedIn profiles. We help you choose the right setup and ad format.

A basic implementation usually takes a few weeks. The timeline depends on which parts of HubSpot will be used, how much data needs to be migrated and how complex your processes and integrations are.

Yes. We can review the portal, clean and structure data, improve reporting and optimise existing workflows and processes. The goal is to make HubSpot easier to use and deliver more business value. We can also review your licences and seats so that you have the right edition.

Not at the moment. Existing customers keep their current hub-based subscriptions, and HubSpot has not announced whether or when they will be moved over. We can go through your current setup and show what the new model would mean for you.