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Quotes in HubSpot: from deal to signed contract faster

Written by Emelie | Oct 19, 2026, 7:55:25 PM

Producing a quote should not take half a day. Yet many reps sit copying prices from Excel into Word, sending PDFs by email and losing track of which version the customer actually has. HubSpot's quotes tool gathers everything in the deal. Here is how to use it.

In short: In HubSpot, quotes are created directly from the deal with products from the product library, contact details from the CRM and your own template. You can add discounts, terms, approval flows and e-signatures. With Revenue Hub, quotes, contracts and CPQ are gathered in one place, and quotes can be generated from the deal's full history.

How quotes work in HubSpot

  1. Product library. Add your products and services with price, unit and any recurring billing.
  2. Line items on the deal. The rep adds products, quantities and discounts directly on the deal.
  3. Quote template. Choose a template with your logo, colors and standard terms.
  4. Create and send. Customer details come from the CRM. The quote is shared as a link or PDF.
  5. Follow up. See when the customer opened the quote and get a reminder before it expires.

Features that save time

  • Approvals before the quote is sent, for example for discounts above a certain level.
  • E-signatures so the customer can approve right away.
  • Automatic deal updates when the quote is signed.
  • Recurring revenue for subscriptions, with calculation of annual value.
  • AI generated quotes in Revenue Hub, based on the deal history and what has been discussed with the customer.

Connect to your accounting system

When the quote is signed and the deal is won, an integration can create an order or invoice in the accounting system automatically. Read more in connect HubSpot to Fortnox or Visma.

Tips for better quotes

  • Keep the product library clean. Fewer, clear products make it easier for reps and reports.
  • Standardize the terms in the template so the legal side is right every time.
  • Set discount limits with approval, so margins are protected.
  • Follow up opens. A quote opened several times is a good reason to call.
  • Measure the time from quote sent to signed and work to shorten it.

CPQ in HubSpot

CPQ stands for configure, price, quote and is about configuring products, calculating price and creating a quote in one flow. For companies with complex products and pricing rules, HubSpot's built in tools can be complemented with specialized CPQ apps from the HubSpot Marketplace.

Frequently asked questions about quotes in HubSpot

How do you create a quote in HubSpot?

Open the deal, add products as line items, choose to create a quote, pick a template and check the details. The quote can then be sent to the customer as a link or PDF.

Can the customer sign the quote digitally in HubSpot?

Yes. HubSpot supports e-signatures on quotes, so the customer can approve right away without printing anything.

Which edition do you need for quotes in HubSpot?

Basic quotes are available on lower tiers too, while custom templates, approvals and more advanced features require Professional or higher.

What is Revenue Hub in HubSpot?

Revenue Hub gathers quotes, contracts and CPQ in HubSpot. Quotes can be generated automatically based on the deal's full history.

Can the quote create an invoice automatically?

Yes, with an integration to your accounting system a signed quote or won deal can create an order or invoice automatically.

Summary

With quotes in HubSpot you go faster from deal to signed contract, with the right prices, terms and full traceability. Connect it to your accounting system and you avoid double work entirely.

Want to streamline your quoting process in HubSpot? Get in touch with LeadLabs.

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