--- title: Your quick guide to LinkedIn advertising description: With 850 million users, LinkedIn is the largest professional network and an important channel for your company. Here is how to reach beyond your followers with LinkedIn advertising. image: https://leadlabs.se/hubfs/Imported_Blog_Media/LinkedIn-Promoted-Ad.png --- [Skip to content](https://leadlabs.se/en/insights/your-quick-guide-to-linkedin-advertising#main-content) - [English](https://leadlabs.se/en/insights/your-quick-guide-to-linkedin-advertising) - [Swedish](https://leadlabs.se/insikter/din-snabbguide-till-linkedinannonsering) English Show submenu for translations [![Leadlabs](https://leadlabs.se/hs-fs/hubfs/leadlabs-primary-black.png?width=199&height=36&name=leadlabs-primary-black.png)](https://leadlabs.se/en?hsLang=en) - [Home](https://leadlabs.se/en/) - [Services](https://leadlabs.se/en/services) - [Articles](https://leadlabs.se/en/insights) - [About Us](https://leadlabs.se/en/about-us) - [Contact](https://leadlabs.se/en/contact-us) Open main navigation Close main navigation - [Home](https://leadlabs.se/en/) - [Services](https://leadlabs.se/en/services) - [Articles](https://leadlabs.se/en/insights) - [About Us](https://leadlabs.se/en/about-us) - [Contact](https://leadlabs.se/en/contact-us) - - [English](https://leadlabs.se/en/insights/your-quick-guide-to-linkedin-advertising) - [Swedish](https://leadlabs.se/insikter/din-snabbguide-till-linkedinannonsering) English Show submenu for translations - [Book Meeting](https://leadlabs.se/en/contact-us) [Book Meeting](https://leadlabs.se/en/contact-us?hsLang=en) [All posts](https://leadlabs.se/en/insights/all) October 11, 2026 # Your quick guide to LinkedIn advertising ![Picture of Emelie](https://app.hubspot.com/settings/avatar/a7bfbbcaf0bc52ffebec008d63b2902f) By  [Emelie](https://leadlabs.se/en/insights/author/emelie)  ·  2 minute read # ![LinkedIn](https://leadlabs.se/hs-fs/hubfs/Blog/LinkedIn.png?width=1200&name=LinkedIn.png) # LinkedIn ads 850 million users (310 million active), of which 4 million are in Sweden. That makes LinkedIn the largest professional network and therefore an important channel for your company. But how do you reach beyond your existing followers? Here are some suggestions for how you can reach further with LinkedIn advertising. ### Sponsor posts Post regularly on your company page and add a budget to boost the posts to a wider audience. The paid ads look the same in the news feed, except that they say "Promoted" at the top. If you only want to sponsor certain posts, a tip is to look at which posts perform well on the company page and sponsor only those. Then they are more likely to take off in the advertising too. ![LinkedIn Promoted Ad](https://leadlabs.se/hs-fs/hubfs/Imported_Blog_Media/LinkedIn-Promoted-Ad-300x272.png?width=300&height=272&name=LinkedIn-Promoted-Ad-300x272.png) ### Ads There are many types of ads on LinkedIn. You can create single image ads, video ads, carousel ads and more. Make sure you create different variations of copy and images to optimize further. ### Sponsored InMail Create personalized messages straight to the inbox. According to LinkedIn's statistics, these usually have twice the conversion rate of regular ads. ![LinkedIn Text Ads](https://leadlabs.se/hs-fs/hubfs/Imported_Blog_Media/LinkedIn-Text-Ads-300x288.png?width=300&height=288&name=LinkedIn-Text-Ads-300x288.png) ### Text ads Write short inspiring or sales oriented texts in the right column next to the LinkedIn news feed, together with a 50x50 image. Easy to set up, and you can reach a selected audience. ![LinkedIn InMail](https://leadlabs.se/hs-fs/hubfs/Imported_Blog_Media/LinkedIn-InMail-300x286.png?width=300&height=286&name=LinkedIn-InMail-300x286.png) ### Lead Gen ads Create a good user experience and let your audience download guides and similar content directly in the ad instead of clicking through to a landing page. ### Pricing model Choose whether you want to pay CPM (cost per mille, the cost per 1,000 people you reach) or CPC (cost per click, where you pay every time someone clicks the ad). For sponsored InMail you pay for sent messages that reach the user. You set a budget cap for your advertising to control the cost. ### Audience With LinkedIn ads you can target specific audiences based on, for example: - Country, city - Company - Industry - Job title - Job function - Seniority - Field of study - Education - Followers of your page - Gender - Age - Years of experience - Groups - Skills Once you have made your selections, LinkedIn estimates the size of the audience, and to run the campaign it must be at least 300 people. We recommend aiming for an audience of around 20,000 to 80,000 people, which makes it broad enough. Keep in mind that LinkedIn has "LinkedIn Audience Expansion" checked by default to reach a wider audience than you selected, so make sure to uncheck it if you want exactly the audience you chose. Targeting by job title, as many like to do on LinkedIn, can sometimes get too narrow. An alternative is to target by industry in combination with company size. Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://leadlabs.se/en/insights/your-quick-guide-to-linkedin-advertising) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://leadlabs.se/en/insights/your-quick-guide-to-linkedin-advertising) [twitter icon](https://twitter.com/intent/tweet?url=https://leadlabs.se/en/insights/your-quick-guide-to-linkedin-advertising) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://leadlabs.se/en/insights/your-quick-guide-to-linkedin-advertising) [envelope icon](mailto:?body=https://leadlabs.se/en/insights/your-quick-guide-to-linkedin-advertising) ## Related posts [![Successful LinkedIn advertising](https://leadlabs.se/hubfs/Blog/Lyckad%20linkedinannonsering_people.png)](https://leadlabs.se/en/insights/how-to-succeed-with-linkedin-advertising?hsLang=en) [Advertising](https://leadlabs.se/en/insights/tag/advertising) ### [How to succeed with LinkedIn advertising](https://leadlabs.se/en/insights/how-to-succeed-with-linkedin-advertising?hsLang=en) [![Successful LinkedIn advertising](https://leadlabs.se/hubfs/Blog/anledningar%20till%20att%20annonsera%20p%C3%A5%20linkedin.png)](https://leadlabs.se/en/insights/tips-for-successful-linkedin-advertising?hsLang=en) [Advertising](https://leadlabs.se/en/insights/tag/advertising) ### [Tips for successful LinkedIn advertising](https://leadlabs.se/en/insights/tips-for-successful-linkedin-advertising?hsLang=en) [![LinkedIn company page](https://leadlabs.se/hubfs/Blog/LinkedInf%C3%B6ljare.png)](https://leadlabs.se/en/insights/how-to-optimize-your-linkedin-company-page-for-more-followers?hsLang=en) [Advertising](https://leadlabs.se/en/insights/tag/advertising) ### [How to optimize your LinkedIn company page for more followers](https://leadlabs.se/en/insights/how-to-optimize-your-linkedin-company-page-for-more-followers?hsLang=en) {{ footer\_js() }} {{ js\_integration\_body\_end() }} ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : [ "Emelie" ], "url" : "https://leadlabs.se/en/insights/author/emelie" }, "datePublished" : "2026-10-11T22:25:12+0000", "description" : "With 850 million users, LinkedIn is the largest professional network and an important channel for your company. Here is how to reach beyond your followers with LinkedIn advertising.", "headline" : "Your quick guide to LinkedIn advertising", "image" : "https://cdn2.hubspot.net/hubfs/4336585/Imported_Blog_Media/LinkedIn-Promoted-Ad.png", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://4336585.fs1.hubspotusercontent-na1.net/hubfs/4336585/leadlabs-primary-black.png" }, "name" : "Leadlabs" }, "url" : "https://leadlabs.se/en/insights/your-quick-guide-to-linkedin-advertising" } ```