---
title: "Landing pages in HubSpot: how to build pages that convert"
description: How to build landing pages in HubSpot that convert. Structure, headlines, social proof, forms, A/B testing and the difference between landing pages and website pages.
image: https://leadlabs.se/hubfs/Blog/landningssidor-hubspot.jpg
---

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 October 19, 2026

# Landing pages in HubSpot: how to build pages that convert

![Picture of Emelie](https://app.hubspot.com/settings/avatar/a7bfbbcaf0bc52ffebec008d63b2902f) By  [Emelie](https://leadlabs.se/en/insights/author/emelie)  ·   2 minute read

![Laptop with a lit screen in the dark](https://leadlabs.se/hs-fs/hubfs/Blog/landningssidor-hubspot.jpg?width=1600&height=900&name=landningssidor-hubspot.jpg)

A landing page has one single job: to get the visitor to take the next step. That could be downloading a guide, signing up for a webinar or booking a meeting. In HubSpot, the marketing team can build landing pages themselves, directly connected to forms, campaigns and the CRM. Here is how to make them better.

**In short:** A good landing page has one offer, a clear headline describing the benefit, short copy with concrete advantages, social proof and a short form. Remove the menu and other distractions, connect the page to a campaign in HubSpot and test variants to increase conversion.

## Landing page or website page?

A **website page** is part of your site and has navigation to other pages. A **landing page** is built for a campaign or an offer and has only one way forward. In HubSpot they are two different content types, but built in the same editor.

## A structure that works

1. **A headline** that says what the visitor gets, for example "Checklist: 20 things to check in your HubSpot portal".
2. **A subheadline** explaining who it is for and why.
3. **Three to five bullets** with concrete benefits.
4. **An image** of the offer, such as the guide's cover.
5. **A form** with as few fields as possible. Read [forms in HubSpot](https://leadlabs.se/en/insights/forms-hubspot?hsLang=en).
6. **Social proof**: customer logos, quotes or numbers.
7. **Answers to common questions** further down for those who want to know more.

## Tips for higher conversion

- **Remove the menu.** Every link away from the page is a chance to leave.
- **Match the message** to the ad or email that brought the visitor here.
- **Fast loading.** Compress images and avoid unnecessary scripts.
- **Mobile first.** The form should be easy to fill in on a phone.
- **Test** headlines and offers with A/B tests in HubSpot.
- **Personalize** with [smart content](https://leadlabs.se/en/insights/smart-content-hubspot?hsLang=en) for different industries or audiences.

## Connect to campaigns and follow up

Add the landing page to a campaign in HubSpot together with emails, ads and posts. Then you see the whole result in one place. Make sure every submission triggers follow up, either a nurture flow or a task for sales.

## Landing pages and AI

HubSpot's Content Agent can create landing page drafts based on your brand and your context in Context Home. Use it to get started quickly, but always read through and adapt the message before publishing.

## Frequently asked questions about landing pages in HubSpot

### How do you create a landing page in HubSpot?

Go to Content and Landing pages, choose a template, add headline, text, image and form in the drag and drop editor, set the URL and metadata and publish.

### What is the difference between a landing page and a website page in HubSpot?

A landing page is built for a specific offer or campaign and usually has no navigation. A website page is part of the site with a menu and links to other pages.

### How many landing pages can you have in HubSpot?

It depends on your tier. The free version and Starter have a limited number, while Professional and Enterprise allow considerably more.

### Can you A/B test landing pages in HubSpot?

Yes, in Professional and Enterprise you can test different variants of a page and see which converts best.

### What is a good conversion rate for a landing page?

It varies a lot by offer and traffic source. Compare with your own pages and aim to improve over time with testing.

## Summary

A landing page that converts has one offer, a clear benefit, social proof and a short form. Connect it to a campaign and follow up every lead right away.

Need help building landing pages in HubSpot? LeadLabs builds both pages and complete websites in HubSpot. Get in touch.

## Read also

- [Forms in HubSpot](https://leadlabs.se/en/insights/forms-hubspot?hsLang=en)
- [Campaigns in HubSpot](https://leadlabs.se/en/insights/campaigns-hubspot?hsLang=en)
- [HubSpot CMS or WordPress](https://leadlabs.se/en/insights/hubspot-cms-vs-wordpress?hsLang=en)

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