---
title: "HubSpot and LinkedIn Ads: how to connect advertising and CRM"
description: How to connect LinkedIn Ads to HubSpot. Sync leads from Lead Gen Forms, build audiences from the CRM, send conversions back and measure deals, not clicks.
image: https://leadlabs.se/hubfs/Blog/hubspot-linkedin-ads.jpg
---

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 October 11, 2026

# HubSpot and LinkedIn Ads: how to connect advertising and CRM

![Picture of Emelie](https://app.hubspot.com/settings/avatar/a7bfbbcaf0bc52ffebec008d63b2902f) By  [Emelie](https://leadlabs.se/en/insights/author/emelie)  ·   3 minute read

![Person working with ads on a laptop](https://leadlabs.se/hs-fs/hubfs/Blog/hubspot-linkedin-ads.jpg?width=1600&height=900&name=hubspot-linkedin-ads.jpg)

LinkedIn is the most important advertising channel for many B2B companies. But without a connection to the CRM, you rarely know what the ads actually deliver. You see clicks and leads, but not which ones became deals. When LinkedIn Ads and HubSpot talk to each other, that changes. Here is how the integration works and how to get the most out of it.

**In short:** With HubSpot's LinkedIn Ads integration you can sync leads from LinkedIn Lead Gen Forms straight into HubSpot, build audiences from lists and companies in the CRM, send conversions such as MQL and SQL back to LinkedIn and see which campaigns create deals. That lets you optimize for revenue instead of clicks.

## What can HubSpot's LinkedIn integration do?

- **Sync leads from Lead Gen Forms** so they land in HubSpot immediately, with source and campaign.
- **Build audiences from the CRM.** Use contact lists and company lists from HubSpot as matched audiences in LinkedIn.
- **Retargeting** of visitors to your website.
- **Send conversions back** to LinkedIn, for example when a contact becomes an MQL, SQL or customer.
- **Attribution.** See ad interactions on the contact timeline and connect campaigns to deals.
- **Report** ad results alongside the rest of your marketing in HubSpot.

Which features are available, such as number of audiences and conversion events, depends on your Marketing Hub tier.

## How to connect LinkedIn Ads to HubSpot

1. Go to **Marketing and Ads** in HubSpot and choose to connect an account.
2. Choose LinkedIn and log in with a user who has access to the ad account.
3. Select the right ad account, the company's, not a personal one.
4. Turn on Lead Gen Form sync and choose which forms should create contacts.
5. Install the LinkedIn Insight Tag through HubSpot if you do not already have it.
6. Turn on conversion events and choose which lifecycle stages to send to LinkedIn.

## Five setups that deliver results

### 1. ABM against target accounts

Create a company list of your [target accounts](https://leadlabs.se/en/insights/how-to-use-target-accounts-in-hubspot-to-win-your-dream-clients?hsLang=en) in HubSpot and use it as an audience in LinkedIn. Combine with job titles to reach the right people at the right companies.

### 2. Exclude existing customers

Use a customer list as an exclusion in prospecting campaigns. It saves budget and looks more professional.

### 3. Nurture open deals

Target ads at contacts in open deals. Customer stories and social proof in the feed support the sales reps' work.

### 4. Optimize for SQLs instead of leads

When you send events such as SQL or won deal back to LinkedIn, the algorithm can learn which profiles actually turn into deals, not just which ones fill in forms.

### 5. Automatic follow up of Lead Gen Forms

Let a HubSpot workflow assign the lead to the right rep, create a task and send a relevant email within minutes. Fast follow up increases conversion significantly.

## Common mistakes

- **Measuring on cost per lead.** Cheap leads that never become deals are expensive.
- **Not tagging the source.** Without the right source and campaign on the contact, attribution does not work.
- **Audiences that are too small.** Matched lists need a certain size to deliver.
- **No handover to sales.** LinkedIn leads that are not followed up are wasted budget.

You will find more tips for the advertising itself in [our optimization tips for LinkedIn advertising](https://leadlabs.se/en/insights/optimization-tips-for-linkedin-advertising?hsLang=en).

## Frequently asked questions about HubSpot and LinkedIn Ads

### Can you connect LinkedIn Ads to HubSpot?

Yes. HubSpot has a built in LinkedIn Ads integration that you connect under Marketing and Ads. It syncs leads, audiences, conversions and ad results.

### How do you get leads from LinkedIn Lead Gen Forms into HubSpot?

Turn on Lead Gen Form sync in HubSpot's ad settings. Leads are then created automatically as contacts in HubSpot, with information about which campaign and form they came from.

### Can you use HubSpot lists as audiences in LinkedIn?

Yes. Contact lists and company lists in HubSpot can be synced to LinkedIn as matched audiences, which works well for ABM, retargeting and exclusions.

### Can you create LinkedIn ads in HubSpot?

Yes, you can create and manage some LinkedIn campaigns directly in HubSpot. For more advanced setups many still use LinkedIn Campaign Manager and let HubSpot handle data, audiences and follow up.

### How do you measure ROI on LinkedIn ads?

Connect the ad account to HubSpot, make sure every lead gets the right source and campaign, and use attribution reports that connect ad interactions to deals and revenue. Then you can calculate return instead of cost per click.

## Summary

LinkedIn Ads becomes far more profitable when advertising is connected to the CRM. Sync leads, build audiences from HubSpot, send conversions back and measure on deals. Then you know what works and can put your budget where it makes a difference.

LinkedIn advertising connected to HubSpot is LeadLabs' specialty. Want help setting up the integration or getting more from your campaigns? Get in touch and let's talk.

## Read also

- [Optimization tips for LinkedIn advertising](https://leadlabs.se/en/insights/optimization-tips-for-linkedin-advertising?hsLang=en)
- [How to use Target Accounts in HubSpot](https://leadlabs.se/en/insights/how-to-use-target-accounts-in-hubspot-to-win-your-dream-clients?hsLang=en)
- [Lead scoring in HubSpot: how to find your hottest leads](https://leadlabs.se/en/insights/lead-scoring-hubspot?hsLang=en)

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