---
title: "HubSpot free or paid: what is included and when do you need to upgrade?"
description: Is HubSpot Free enough? Here is what is included in HubSpot Free, what Starter and Professional add and the signs that it is time to upgrade.
image: https://leadlabs.se/hubfs/hubspot-gratis-vs-betalversion.jpg
---

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 October 11, 2026

# HubSpot free or paid: what is included and when do you need to upgrade?

![Picture of Emelie](https://app.hubspot.com/settings/avatar/a7bfbbcaf0bc52ffebec008d63b2902f) By  [Emelie](https://leadlabs.se/en/insights/author/emelie)  ·   3 minute read

![HubSpot free vs paid](https://leadlabs.se/hs-fs/hubfs/hubspot-gratis-vs-betalversion.jpg?width=800&height=450&name=hubspot-gratis-vs-betalversion.jpg)

HubSpot is one of the few CRMs you can genuinely use for free, with no time limit. That makes it easy to get started, but it also raises the question: how far does the free version go, and when is it worth starting to pay?

**In short:** HubSpot Free gives you a fully working CRM for up to two users with contacts, companies, deals, forms, email and simple reports. You need to upgrade when you want to automate, remove the HubSpot logo, add more users, get better reports or run sequences and workflows.

## What is included in HubSpot Free?

The free version includes the basics of every hub. Most of what you need to gather customer data in one place is there:

- **CRM:** contacts, companies, deals, tickets and activities.
- **Sales:** one sales pipeline, email tracking, meeting scheduling and simple templates.
- **Marketing:** forms, landing pages and marketing emails with the HubSpot logo and a limited number of sends per month.
- **Service:** ticketing and live chat.
- **Web:** a simpler website and blog in HubSpot CMS.
- **Reports:** basic dashboards.

Free applies to up to two users. That goes a long way for a solo entrepreneur or a very small team that wants to get its customers in order.

## What are the limitations of the free version?

- **No real automation.** Workflows, sequences and lead scoring require a paid tier.
- **HubSpot logo** on emails, forms, chat and meeting scheduling.
- **Limited number** of templates, pipelines, dashboards and email sends.
- **Few users.** More than two users requires a paid license.
- **Simpler reporting.** No custom attribution or advanced reports.
- **Limited support.** Mostly community and self service.

## What do you get with Starter?

Starter is the first paid step and a good middle ground. You remove the HubSpot logo and get more templates and pipelines, simple automation, more dashboards and access to some of the AI features. Starter is often sold as a bundle with all hubs and is relatively cheap per user, especially when HubSpot runs promotional pricing.

## When do you need Professional?

Professional is where HubSpot becomes a real growth tool. This is where you get:

- Workflows and advanced automation across marketing, sales and service.
- Sequences for reps, lead scoring and lead rotation.
- Custom reports and campaign attribution.
- Smart content, A/B testing and ABM tools such as target accounts.
- More AI agents and more advanced use of Context Home.

For most B2B companies with a sales team and an active marketing function, Professional in at least one hub is what makes a clear difference.

## Five signs it is time to upgrade

1. **You repeat the same manual steps over and over**, such as following up leads or assigning them to reps.
2. **You cannot say where your deals come from.** Without attribution you do not know which channels pay off.
3. **More people on the team need to work in the CRM.**
4. **Leads fall through the cracks** between marketing and sales.
5. **You pay for several other tools** for email, forms or meetings that HubSpot can replace.

## Our recommendation

Feel free to start for free to get to know the platform and get your contacts in. But build the CRM with the future in mind from day one: clear properties, Lifecycle Stages and a pipeline that reflects your sales process. Then the upgrade is easy when it comes, and you avoid cleaning up afterwards.

## Frequently asked questions about HubSpot free and paid

### Is HubSpot free forever?

Yes. HubSpot Free has no time limit. You can use the CRM and the free tools as long as you like, with the limitations of the free tier.

### How many users can use HubSpot for free?

The free version applies to up to two users. If more people on the team need to work in HubSpot, a paid license is required.

### What is the difference between HubSpot Starter and Professional?

Starter removes the HubSpot logo and gives more templates, pipelines and simple automation. Professional gives full workflows, sequences, lead scoring, custom reports and attribution, which you need to scale marketing and sales.

### Can you go back to the free version after paying?

Yes, when the contract period ends you can move down to a lower tier. Features that only exist in the paid version then stop working, so plan the transition carefully.

### Is HubSpot Free enough for a small business?

For a solo entrepreneur or a small team, the free version often goes a long way, especially for gathering customer data and tracking deals. When you want to automate follow up or measure what marketing delivers, it is time to look at Starter or Professional.

## Summary

HubSpot Free is an excellent way to get started. When you want to automate, measure and scale, it is time to upgrade, and for most B2B companies it is on Professional that the platform really makes a difference.

Thinking about upgrading and want to know which tier is enough? Get in touch with LeadLabs and we will help you choose.

## Read also

- [How much does HubSpot cost in 2026?](https://leadlabs.se/en/insights/hubspot-pricing?hsLang=en)
- [HubSpot vs Pipedrive: a comparison for B2B companies](https://leadlabs.se/en/insights/hubspot-vs-pipedrive?hsLang=en)
- [What is HubSpot, and why do so many companies choose it?](https://leadlabs.se/en/insights/what-is-hubspot-and-why-do-so-many-companies-choose-it?hsLang=en)

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