--- title: How to choose the right HubSpot partner description: What does a HubSpot partner do and how do you choose the right one? About partner tiers, certifications, questions to ask and warning signs to watch for. image: https://leadlabs.se/hubfs/Blog/valja-hubspot-partner.jpg --- [Skip to content](https://leadlabs.se/en/insights/choosing-a-hubspot-partner#main-content) - [English](https://leadlabs.se/en/insights/choosing-a-hubspot-partner) - [Swedish](https://leadlabs.se/insikter/valja-hubspot-partner) English Show submenu for translations [![Leadlabs](https://leadlabs.se/hs-fs/hubfs/leadlabs-primary-black.png?width=199&height=36&name=leadlabs-primary-black.png)](https://leadlabs.se/en?hsLang=en) - [Home](https://leadlabs.se/en/) - [Services](https://leadlabs.se/en/services) - [Articles](https://leadlabs.se/en/insights) - [About Us](https://leadlabs.se/en/about-us) - [Contact](https://leadlabs.se/en/contact-us) Open main navigation Close main navigation - [Home](https://leadlabs.se/en/) - [Services](https://leadlabs.se/en/services) - [Articles](https://leadlabs.se/en/insights) - [About Us](https://leadlabs.se/en/about-us) - [Contact](https://leadlabs.se/en/contact-us) - - [English](https://leadlabs.se/en/insights/choosing-a-hubspot-partner) - [Swedish](https://leadlabs.se/insikter/valja-hubspot-partner) English Show submenu for translations - [Book Meeting](https://leadlabs.se/en/contact-us) [Book Meeting](https://leadlabs.se/en/contact-us?hsLang=en) [All posts](https://leadlabs.se/en/insights/all) October 11, 2026 # How to choose the right HubSpot partner ![Picture of Emelie](https://app.hubspot.com/settings/avatar/a7bfbbcaf0bc52ffebec008d63b2902f) By  [Emelie](https://leadlabs.se/en/insights/author/emelie)  ·  3 minute read ![Two people shaking hands in a meeting](https://leadlabs.se/hs-fs/hubfs/Blog/valja-hubspot-partner.jpg?width=1600&height=900&name=valja-hubspot-partner.jpg) HubSpot has thousands of partners worldwide and a growing number in Sweden. Most of them know HubSpot. But that does not mean they all fit your company. Here is what a HubSpot partner does, how the partner tiers work and what you should ask before you choose. **In short:** A HubSpot partner helps with purchasing, implementation, integrations, training and ongoing development of HubSpot. The partner tier shows how much the partner sells and manages, but what matters most is experience with companies like yours, the right skills for your needs and that you understand what you are buying. ## What does a HubSpot partner do? A HubSpot Solutions Partner is an agency or consultant certified by HubSpot. Typical services are: - Advice on which hubs and tiers you need. - Implementation, data model and migration from other systems. - Integrations with ERP, accounting and ad platforms. - Marketing automation, sales processes and reporting. - Websites in HubSpot CMS. - Training for users and administrators. - Ongoing support and further development. ## What do the partner tiers mean? HubSpot's partner program has several tiers, from Partner through Gold and Platinum up to Diamond and Elite. The tier is mainly based on how much HubSpot the partner has sold and manages for its customers, as well as customer satisfaction and expertise. A high tier shows that the partner has many customers and long experience. But a smaller partner with deep knowledge in your specific area can be a better choice than a large agency where you become one customer among a hundred. Also look at the partner's **accreditations**, for example in implementation, CRM integrations or migration, which show specialist expertise. ## Seven questions to ask before you choose 1. **Have you worked with companies like ours?** Industry, size and sales model matter a lot. 2. **Who will work with us?** Meet the consultants, not just the salesperson. 3. **What does your method look like?** A good partner starts with goals and processes, not with clicking around in the tool. 4. **What is included and what does it cost?** Ask for a clear quote with a fixed price or cap per phase. 5. **How do you hand over?** You should be able to manage the system yourselves, with documentation and training. 6. **Do you know integrations?** Especially with the systems you use, such as accounting or ERP. 7. **Can we talk to a reference customer?** ## Warning signs to look out for - The partner suggests the top tier on every hub without understanding your needs. - Nobody talks about data, processes or goals, only features. - Everything is built in a way only the partner understands. - Ongoing retainers with no clear content or measurable results. ## Buy HubSpot through a partner or directly? You can buy licenses directly from HubSpot or through a partner. The license price is usually the same. The advantage of going through a partner is that you get advice on the right tier from the start and a contact person who knows your portal. Implementation and consulting time is paid separately either way. ## Specialist or generalist? Some partners do everything, from web to CRM and advertising. Others specialize in, for example, RevOps, integrations or a specific area such as LinkedIn advertising connected to HubSpot. A common and effective setup is to have one main partner for the platform and bring in specialists for what requires deep knowledge. ## Frequently asked questions about HubSpot partners ### What is a HubSpot Solutions Partner? A HubSpot Solutions Partner is an agency or consultant certified by HubSpot to sell, implement and develop HubSpot for customers. Partners are listed in HubSpot's partner directory. ### How much does it cost to hire a HubSpot partner? It varies with the engagement. Many partners offer fixed packages for implementation and a retainer or hourly rate for further development. Ask for a quote broken down by phase so you can compare. ### Do you have to use a partner to buy HubSpot? No. You can buy HubSpot directly. A partner provides advice and help with setup, but it is not a requirement. ### What is the difference between HubSpot's partner tiers? The tiers, from Partner to Elite, mainly reflect how much HubSpot the partner has sold and manages, combined with requirements for customer satisfaction and certifications. A higher tier means more experience, but not automatically that the partner is right for you. ### Where do you find HubSpot partners in Sweden? In HubSpot's partner directory you can filter by country, language, services and tier. Also read customer reviews and ask for references from companies similar to yours. ## Summary The right HubSpot partner makes a big difference to how much you get out of the platform. Look at experience, method and who actually does the work, and make sure you can manage the system yourselves afterwards. LeadLabs helps B2B companies with HubSpot, RevOps and LinkedIn advertising. Want to know if we are a good fit? Get in touch for a no obligation conversation. ## Read also - [HubSpot implementation step by step](https://leadlabs.se/en/insights/hubspot-implementation?hsLang=en) - [How much does HubSpot cost in 2026?](https://leadlabs.se/en/insights/hubspot-pricing?hsLang=en) - [Moving to HubSpot from Excel or another CRM](https://leadlabs.se/en/insights/moving-to-hubspot?hsLang=en) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://leadlabs.se/en/insights/choosing-a-hubspot-partner) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://leadlabs.se/en/insights/choosing-a-hubspot-partner) [twitter icon](https://twitter.com/intent/tweet?url=https://leadlabs.se/en/insights/choosing-a-hubspot-partner) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://leadlabs.se/en/insights/choosing-a-hubspot-partner) [envelope icon](mailto:?body=https://leadlabs.se/en/insights/choosing-a-hubspot-partner) ## Related posts [![AI in 3D against a purple background](https://leadlabs.se/hubfs/ai-agenter-hubspot.jpg)](https://leadlabs.se/en/insights/ai-agents-in-hubspot?hsLang=en) [AI](https://leadlabs.se/en/insights/tag/ai) ### [AI agents in HubSpot: how to get started without automating the chaos](https://leadlabs.se/en/insights/ai-agents-in-hubspot?hsLang=en) [![HubSpot CRM](https://leadlabs.se/hubfs/Blog/HubSpot%20CRM.png)](https://leadlabs.se/en/insights/how-hubspot-helps-sales-teams-close-more-deals?hsLang=en) [CRM & Sales](https://leadlabs.se/en/insights/tag/crm-sales) ### [How HubSpot helps sales teams close more deals](https://leadlabs.se/en/insights/how-hubspot-helps-sales-teams-close-more-deals?hsLang=en) [![Calculator and reports on a desk](https://leadlabs.se/hubfs/Blog/vad-kostar-hubspot.jpg)](https://leadlabs.se/en/insights/hubspot-pricing?hsLang=en) [HubSpot Platform](https://leadlabs.se/en/insights/tag/hubspot-platform) ### [How much does HubSpot cost in 2026? Pricing, licenses and hidden costs](https://leadlabs.se/en/insights/hubspot-pricing?hsLang=en) {{ footer\_js() }} {{ js\_integration\_body\_end() }} ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : [ "Emelie" ], "url" : "https://leadlabs.se/en/insights/author/emelie" }, "datePublished" : "2026-10-11T22:30:44+0000", "description" : "What does a HubSpot partner do and how do you choose the right one? About partner tiers, certifications, questions to ask and warning signs to watch for.", "headline" : "How to choose the right HubSpot partner", "image" : "https://4336585.fs1.hubspotusercontent-na1.net/hubfs/4336585/Blog/valja-hubspot-partner.jpg", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://4336585.fs1.hubspotusercontent-na1.net/hubfs/4336585/leadlabs-primary-black.png" }, "name" : "Leadlabs" }, "url" : "https://leadlabs.se/en/insights/choosing-a-hubspot-partner" } ```