---
title: "Campaigns in HubSpot: gather and measure all your marketing in one place"
description: How to use the campaigns tool in HubSpot. Gather emails, ads, pages and posts in one campaign, set budget and goals and measure the impact on contacts, deals and revenue.
image: https://leadlabs.se/hubfs/Blog/kampanjer-hubspot.jpg
---

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 October 19, 2026

# Campaigns in HubSpot: gather and measure all your marketing in one place

![Picture of Emelie](https://app.hubspot.com/settings/avatar/a7bfbbcaf0bc52ffebec008d63b2902f) By  [Emelie](https://leadlabs.se/en/insights/author/emelie)  ·   2 minute read

![Person holding a megaphone](https://leadlabs.se/hs-fs/hubfs/Blog/kampanjer-hubspot.jpg?width=1600&height=900&name=kampanjer-hubspot.jpg)

A campaign often consists of a dozen pieces: landing page, emails, ads on several channels, social media posts and perhaps a webinar. Without structure it becomes impossible to answer the simple question: what did the campaign deliver? The campaigns tool in HubSpot solves that.

**In short:** A campaign in HubSpot gathers all the assets that belong together, such as emails, landing pages, forms, ads and posts, so you can follow the results in one place. You can set budget, goals and spend and see influenced contacts, deals and revenue. Campaign Agent can also help you plan the campaign.

## What is a campaign in HubSpot?

A campaign is a container that connects all assets with a shared goal. When an email, a page or an ad is connected to the campaign, the results are counted automatically. That makes it possible to compare campaigns and see which ones actually influence pipeline.

## How to plan a campaign

1. **Goal:** What should the campaign lead to? For example 40 new MQLs within the target audience or 10 booked meetings.
2. **Audience:** Who are you targeting? Use lists and segments from the CRM.
3. **Offer:** What does the recipient get? A guide, a webinar, a demo.
4. **Channels:** Email, LinkedIn, Google, organic, events.
5. **Timeline and budget**, entered in the campaign.
6. **Follow up:** What happens to the leads? Read [lead nurturing in HubSpot](https://leadlabs.se/en/insights/lead-nurturing-hubspot?hsLang=en).

## What should be connected to the campaign?

- Landing pages and forms.
- Marketing emails and automated flows.
- Ads on LinkedIn, Google and Meta.
- Social media posts and blog posts.
- Tracked links with UTM parameters for channels outside HubSpot.
- Tasks and notes for running the campaign.

## Measure the right things

The campaign report shows sessions, new contacts and influenced deals. Pay special attention to:

- New contacts within the target audience, not just the total.
- Influenced deals and revenue.
- Cost per qualified lead and per deal.

To understand how the campaign interacts with other channels, read [attribution in HubSpot](https://leadlabs.se/en/insights/attribution-hubspot?hsLang=en).

## Campaign Agent

HubSpot's Campaign Agent can turn a goal or an insight into a campaign plan with a brief, assets and automation. It is a quick way to get a first draft, but you still need to decide the goal, the audience and the offer yourselves.

## Frequently asked questions about campaigns in HubSpot

### What is a campaign in HubSpot?

A campaign in HubSpot gathers all marketing assets that belong together, such as emails, pages, forms, ads and posts, so the results can be followed up in one place.

### Which edition is required for campaigns in HubSpot?

The campaigns tool with full reporting is included in Professional and Enterprise.

### Can you add a budget to a HubSpot campaign?

Yes. You can enter budget and spend in the campaign and follow up cost in relation to results.

### How do you track channels outside HubSpot in a campaign?

Create tracked links with UTM parameters in the campaign and use them in, for example, external newsletters, podcasts or partner posts.

### What is Campaign Agent?

Campaign Agent is an AI agent in HubSpot that turns a goal or insight into a coherent multi channel campaign plan, with suggestions for brief, assets and automation.

## Summary

Campaigns in HubSpot make it possible to plan, run and measure marketing as a whole. Connect all assets, set goals and budget and follow up on deals.

Want help structuring your campaigns in HubSpot? Get in touch with LeadLabs.

## Read also

- [Attribution in HubSpot](https://leadlabs.se/en/insights/attribution-hubspot?hsLang=en)
- [Landing pages in HubSpot](https://leadlabs.se/en/insights/landing-pages-hubspot?hsLang=en)
- [HubSpot Marketing Hub](https://leadlabs.se/en/insights/hubspot-marketing-hub?hsLang=en)

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